Stark County District Library Wins in National Library Marketing Competition
June 28, 2017 (Canton, Ohio) – Stark County District Library is pleased to announce that it has won awards in two categories for the 2017 PR Xchange Awards Competition. The PR Xchange is a national competition that recognizes the best public relations materials produced by libraries in the past year and the winners were announced June 25 at the annual ALA Conference in Chicago.
The Library was honored for the first time at the PR Xchange, with awards for both its new Mobile Device SmartKits and New Cardholder Email Series.
The Mobile Device SmartKits won the award for best Materials Promoting Collections and Services. The SmartKit is a new tool to introduce users to the library’s tech and digital offerings. It consists of a pen/stylus, microfiber wipe, and quick start cards with information on e-collection apps, wireless hotspots, wireless printing, and help services including the new tech helpline and 1-on-1 appointments.
The library’s New Cardholder Email Series won the award for best Patron Orientation Materials. The email series was designed to welcome new cardholders, introduce them to library services, and act as a “virtual tour” of library offerings including online resources, events and activities, early literacy resources, tech devices to borrow, and business services available.
This nationwide competition is sponsored by the Public Relations and Marketing Section (PRMS) of the Library Leadership and Management Association (LLAMA), a division of the American Library Association (ALA). It includes 7 award topic categories based on operating budget.
Submissions were assessed based on the quality of content, format, design, creativity and originality. Over 390 entries were submitted from libraries nationwide. To learn more about the PR Xchange Awards or to view a full list of winners, visit www.prxchangeawards.org.
ABOUT THE LIBRARY
One of the 9 largest library systems in Ohio – and the county’s oldest library – Stark County District Library serves the community through 10 locations, six mobile libraries, and a 24/7 digital branch.
A 2009 winner of the prestigious National Medal for library service, the Library serves over 140,000 active cardholders, annually circulating 3.85 million items from its 1.5 million item collection and providing access to an additional 66 million items from lending networks throughout Ohio. Each year the library presents more than 9,000 programs for 175,000 attendees and provides 240,000 computer sessions on the publicly available computers found in each branch.
Today, as it reimagines itself as The Smart Store, where everything is free®, the Library is emerging as a national thought-leader with innovations such as its “no overdue fines” policy, the BikeSmart bike sharing network, and the Start Smart School Partnership.
For more information, call 330.452.0665 or visit http://www.starklibrary.org.
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Stark County District Library: Start Smart. Stay Smart. Share Smart.